Product Launch


“The House” Of Style

With Samsung’s announcement as Principal Partner to the Sydney Opera House, we leapt at the unique opportunity to incorporate ‘The House” and the iconic Northern Boardwalk as the scenic for an astounding live event. Projections transformed the graceful sails of the structure into another world, while a 300m blue carpet led media and guests to an architecturally designed waterside marquee. Event Emporium constructed this stylish urban marquee from a collaboration of wood paneling, glass and organic features such as mini gardens and large scale persimmon trees, all designed to reflect the product’s key lifestyle features. Following a well-scripted product presentation, guests were then able to enjoy high-end entertainment and fine fare.