Product Launch


Taking It Beyond Smart

The electrifying launch of the new Samsung Smart TV range took place over a two-part event spectacular, hosted TV personality Daniel McPherson. We designed a concept where hero products rose majestically from beneath the stage and the set, transforming the stage into a breathtaking 3D adventure. This informative and sensory journey continued with a showroom reveal inviting guests to experience the new range first-hand, before evolving evolved into a hip supper club with cocktails and entertainment. Following the launch, Event Emporium reworked the concept and site to host two days of valuable product training for retailers flown in from around the country.