Battle Of The Smart Phones
Over a number of weeks, Event Emporium secretly hammered away behind a boarded exterior crafting a media sensation, the Samsung Galaxy S3 Pop Up Store. Look walkers and ambassadors took to the street to drive consumers to this cool concept store (only metres from the Apple store!), creating buzz and turning the pop up store into the talk of the town. With overnight campers poised to be first in-store, naturally the media response produced irresistible publicity and ensured our client received incredible exposure on a global scale.