Sydney Harbour Extravaganza
To mark the launch of this P&O’s Superliner, we created a magnificent large-scale event at Circular Quay, themed around a high-end Pacific Island Family Christmas. Visitors to the site experienced “ship life” on board the Pacific Jewel through a heady mix of interactive entertainment, an aerial circus and a full music concert. From the 8 restaurants on board, stalls served up tasting plates for the public to try. Event Emporium produced a simultaneous event for VIPs on board the cruise ship for 800 guests and dignitaries. We achieved well above the target of 10,000 visitors, and P&O successfully reached PR targets including print, radio, and television coverage.