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Out of the Ordinary
Story
Lang Murtsen Bricks, a premium Danish product, embodies originality and luxury design. Honouring their motto “Out of the Ordinary,” we partnered with another famously inventive brand for the company’s Australian launch, hosting a Scandinavian culinary adventure in Tesla showrooms in Sydney and Melbourne.
Audience
Australia’s renowned, award-winning chef Nelly Robinson created a theatrical menu inspired by the brick’s features and benefits, leading to maximum conversation and brand love.
Conversation
Our client needed to attract a new high-end target market among Australian architects. By partnering with Tesla, we created intrigue for the event and achieved 99% attendance. Our creative approach to presenting Lang Murtsen’s product benefits, ensured the brand would be memorable beyond the evening’s festivities.
