Event Envy: Do You Have It?

If So, Here's How To Channel It Into Something Productive?
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Is your social feed filled with outstanding events other people have been executing? Do you find yourself flicking through pictures of stunning Instagram moments and cute boomerangs when you’re at home on the couch?

We’ve all been there, swamped by a sudden urgent desire to work with a brand who has the pull to attract Lady Gaga in all her glory. You think back to the last event you worked on… and suddenly feel like it wasn’t trendy enough.

These comparisons are distracting and not helpful because your events are focused on your unique proposition for your unique customer base. Chasing that shiny object will just take you further away from dreaming up your own creative solutions to achieve your goals.  Here’s what you need to remember:

  • No matter what the current trend on social media is your goal is to hit the ball out of the park by ensuring ROI is at an all-time-high. That may look more like an exclusive supper club than a trendy neon light installation at the Refinery 29 #29rooms exhibition.
  • It’s not all about vanity metrics and the heavily coveted look of an event designed for Instagram… you don’t know how those virtual ‘likes’ translated to the achievement of sales results. It’s not always a happy ending.
  • What really works in every single case is finding out how this brand or product makes users feel then create that feeling throughout their event experience at every touch point.

PGH Brick Pavers & Lang Mursten Event at Tesla Showroom, 20 Martin Place, Sydney - Wednesday 14th November, 2018 Photographer: Belinda Rolland © 2018

We created a highly successful launch recently for a brick company that had outstanding R.O.I results even though it wasn’t highly coveted on social media. Our audience were luxury architects and they see themselves as highly innovative so we secured a highly innovate venue – the Tesla Showroom in Martin Place Sydney and produced a highly innovative design and a highly innovative menu to ignite desire in our highly innovative product. Sales inquiries went through the roof immediately with millions of dollars confirmed in the first few months.

PGH Brick Pavers & Lang Mursten Event at Tesla Showroom, 20 Martin Place, Sydney - Wednesday 14th November, 2018 Photographer: Belinda Rolland © 2018

So, it’s not always about the newest shiny thing, it’s about a thoughtful considered approach that appeals to your specific customer – ask your Events Agency for the insights behind their creative idea to ensure that it will be a success!

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Francesca Peskops