How To Create A Stunning Multi Sensory Event

INSIGHTS. OPINIONS. IDEAS.
Up on their feet

Multi sensory events are joyful for the audience because the impact of the senses can overwhelming.

Sensory reactions are translated in to emotional responses and such strong emotions create strong memory recall of the event and wire in to the brain strong positive feelings about the brand or product that last a lifetime.

The impact of a brand increases by 30% when more than one sense is engaged and increases by 70% when three senses are integrated into the brand message, according to research by leading brand consultant Martin Lindstrom, therefore every event is an opportunity to create brand impact.  We tap in to the human emotions by appealing to the senses, keeping the attendees experience at the heart of the event. Multi sensory events harness the power of combining sight, sound, touch, taste, and smell.

Over the years we have created many sensory activations and appealed to the senses through well-crafted event production.

Here are some of our favourites:

TAUBMANS_ENDURE-LAUNCH_0218_001SIGHT

Engaging your attendees sense of sight is probably something you already do with staging, lighting, styling and graphics being the obvious culprits.

At a recent launch for Taubmans Tough & Beautiful Endure paint range we pushed the envelope and bought sight stimulation off the stage and in to the audience. A ballerina and boxer performed during the event, weaving through guests and creating close-up encounters to remember.

 


SOUND

Using sound to stimulate your attendees senses is often achieved by employing the use of well executed audio and music.

A recent music installation at the Vouge Shopping Night Out had our attendees unexpectedly tapping their toes as they browsed, improving the quality of their overall experience and creating a more memorable interaction.

calligraphy

TOUCH

Connecting with your attendees through touch requires interaction; think polls, apps, activities and tactile styling elements.

Our calligraphy lessons at a recent device launch ensured the products features were fully showcased while also giving hands-on experience for the guests.

 

TASTE

We always say to use food and beverage to show you really care about your guests experience.

At a recent event we treated attendees to the beautiful and unexpected flavours of Nelly Robinson, served to guests in non-traditional and engaging ways.

A dining experience on centre court

A dining experience on centre court

SMELL

Creating positive scent memories can be achieved through floral arrangements, spices and scented styling elements.

Our centre court dining experience was enhanced by the smells of new tennis balls, as a part of the table settings, to fully immerse attendees in the environment.

 

We help our clients achieve their best results by actively engaging with the senses and creating lasting memories. Multi sensory events are truly the best opportunity for attendees to learn, understand and remember the occasion.

Jacqui