How To Create A Stunning Multi Sensory Event

INSIGHTS. OPINIONS. IDEAS.
Up on their feet

Multi sensory events are joyful for the audience because the impact of the senses can overwhelming.

Sensory reactions are translated in to emotional responses and such strong emotions create strong memory recall of the event and wire in to the brain strong positive feelings about the brand or product that last a lifetime.

The impact of a brand increases by 30% when more than one sense is engaged and increases by 70% when three senses are integrated into the brand message, according to research by leading brand consultant Martin Lindstrom, therefore every event is an opportunity to create brand impact.  We tap in to the human emotions by appealing to the senses, keeping the attendees experience at the heart of the event. Multi sensory events harness the power of combining sight, sound, touch, taste, and smell.

Over the years we have created many sensory activations and appealed to the senses through well-crafted event production.

Here are some of our favourites:

TAUBMANS_ENDURE-LAUNCH_0218_001

SIGHT

Engaging your attendees sense of sight is probably something you already do with staging, lighting, styling and graphics being the obvious culprits.

At a recent launch for Taubmans Tough & Beautiful Endure paint range we pushed the envelope and bought sight stimulation off the stage and in to the audience. A ballerina and boxer performed during the event, weaving through guests and creating close-up encounters to remember.

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SOUND

Using sound to stimulate your attendees senses is often achieved by employing the use of well executed audio and music.

At the Australian Construction Achievement Awards we elevated the awards night and transformed it in to a wonderful experience for the audience. We produced an opening multimedia piece titled ‘The Art of Construction’. This involved stunning footage of cranes against sunrises and sunsets across around the world, accompanied by a sound scape that evoked in the audience an acknowledgement of the beauty of these cranes. It left the audience feeling appreciative and ready for a celebration.

 

calligraphy

TOUCH

Connecting with your attendees through touch requires interaction; think polls, apps, activities and tactile styling elements.

Our calligraphy lessons at a recent device launch ensured the products features were fully showcased while also giving hands-on experience for the guests.

TASTE

We always say to use food and beverage to show you really care about your guests experience.

At a recent event we treated attendees to the beautiful and unexpected flavours of Nelly Robinson, served to guests in non-traditional and engaging ways.

The appetising smell of the BBQ

SMELL

Creating positive scent memories can be achieved through floral arrangements, spices and scented styling elements.

At the launch of a new TV Series we helped set the tone for the show and the nature of the event using smell. As the speeches were happening we started the BBQ to whet everyone’s appetite and really make them feel like they were in a real backyard BBQ.

 

We help our clients achieve their best results by actively engaging with the senses and creating lasting memories. Multi sensory events are truly the best opportunity for attendees to learn, understand and remember the occasion.

Jacqui