We love coming across a new local talent! Lauren Webster is a Sydneysider with her work springing up all over the place, covering a wide variety of collaborations and commissions.
The whole Event Emporium team are particularly taken with her murals, mixing tough and whimsical graphics together to create something that feels really new and fresh. We asked Lauren to take a moment out of her busy schedule to have a chat with us about her inspirations, creative process and what is coming up for her.
Event Emporium: Can you tell us a bit about ‘Lauren & The Lost Boys’?
Lauren Webster: Lauren & The Lost Boys is a pseudonym of sorts that I have been working under for years. It’s not really an alias because my artwork is still known and signed off as Lauren Webster, however it reflects a time when I first left art school and was creating work that branched across multiple worlds and didn’t all fit strictly into a ‘Visual Art’ box. The name created an umbrella for me to create under and to be free to experiment as if it wasn’t just myself the artist. I’m not sure if that makes sense entirely… but it was natural at the time and I’m still very much attached to that sentiment.
EE: So tell us about your creative process. How does it work when you receive a brief from a brand?
LW: My creative process is ideally based around the current themes and inspirations that I’m consumed with. I try my best to indulge in these creative interests through travel and reading and living them out as most artists do. Ideas are then explored through my personal artwork and time in the studio.
In the scheme of things I’m still relatively new to the idea of working to a brief. It’s important to me to stay true to my work as an artist and not to allow a job to steer me too far from the course. This isn’t something I have always been as confident in communicating or insisting upon. As a young artist trying to make a living there have definitely been times in the past where I painted things that weren’t really my vibe or aesthetic because I was keen to have the job and pay my bills… I feel that now I am more sure of my own work and have become better at working closely with brands or clients to create something that suits their wants and needs whilst remaining true to my style.
The exact process from start to finish varies for everyone as each creative project is so different. That’s half the fun!
EE: Your large scale murals are very eye catching and ‘Instagrammable’, do you create your pieces with that in mind?
LW: Not at all! If my work is seen as eye-catching then I think that’s great. I like the idea of grabbing someones attention and maybe even putting a smile on their face. Have I ever created a mural with the thought of what it might look like on a phone screen in mind…? Absolutely not! To be honest the thought of that upsets me. I create an artwork for that artwork to exist in reality and in the hope that it might impact in a way that is just as real. I’m not interested in fleeting flashes of colour on a phone screen.
EE: What have you been working on lately?
LW: I have recently started on a new body of work for my next solo exhibition, albeit a slow start because of other projects, but I’m hoping that I will be able to give that some more love in the coming months.
I have also been working on artwork for a couple of some shows in Sydney and Melbourne, creating artwork for Mambo, working on concepts for a some murals that I will be painting in the next couple of weeks and also working through initial stages of some upcoming collaborations.
I have a few things on the go at the moment and more planned for next year so I’m keeping pretty busy and excited to get some new work underway!
EE: That’s fantastic! As event planners we often need to bring in elements to bring a venue to life or echo a brands values. What are your tips for using art to help update a space?
LW: Art can shake up your space in as many ways as you can imagine. It really is a powerful tool for how you want somewhere to feel and what story you want to tell. My advice would be to have a good understanding of what impact you might like to create, or at least just go with your gut on what artworks move you. Be true to that. Don’t let trends, fashion or other peoples opinions dictate what you should say or how you curate a space but also try be somewhat open minded to new ideas.
If you’re heartfelt in your approach to the art you choose that will be felt by anyone who walks into your space.
You can see more of Lauren’s work on her website.